Why I Started Sorella: The Story Behind the Studio
Why I Started Sorella: The Story Behind the Studio
For years, I navigated the corporate marketing world. Campaigns, KPIs, launches and deadlines were part of my everyday vocabulary. I gained valuable experience, led incredible projects and worked with talented people. But beneath the performance metrics and polished presentations, there was something missing: a sense of soul.
I started to crave depth. Not just in the work I was doing, but in the way I was living. I wanted connection, creativity and impact that felt real. I began to realise how many women around me were building brilliant businesses - offering services and products rooted in passion, purpose and personal transformation - but struggling to bring their brands to life in a way that truly reflected their essence.
That’s when the seed for Sorella was planted.
Sorella: More Than a Name
"Sorella" means sister in Italian. It represents connection, collaboration and the kind of support that feels both strategic and soulful. It’s a nod to the way I want to work with clients: not from a pedestal, not from a formula, but side-by-side. Like a creative partner who sees both your vision and your blind spots and helps you bridge the gap between the two.
I wanted to create a studio that offers more than just marketing. I wanted to build a space where brand, strategy and message meet clarity, care and intention. Where female founders can feel seen and supported—not overwhelmed or boxed in.
Bringing Strategy and Soul Together
Too often, I see a disconnect in the business world. On one end, you have strategy-heavy approaches that miss the mark emotionally. On the other end, overly aesthetic brands that look good but lack structure and scalability. I wanted to sit in the sweet spot in between.
Sorella is built on the belief that business can be both structured and soft. That strong brands don’t come from templates - they come from truth. And that clarity is the most underrated form of confidence a business owner can have.
So I built a service suite that reflects this balance. Brand foundations that honour your voice. Strategy that simplifies the complex. Content that feels intentional. Whether a client needs clarity in their message or consistency in their content, we offer practical, personalised support.
Built for Women Like Me (and You)
Sorella is for the quiet leaders. The creatives with a big mission but not enough hours. The women who are serious about building something meaningful, but don’t want to lose themselves (or their sanity) in the process.
I started this studio because I know what it’s like to juggle motherhood, ambition, self-doubt, and spreadsheets. I know what it feels like to outgrow your job title, to want more freedom and to crave work that feels like an extension of your values. And I know how hard it can be to find support that feels aligned.
Sorella exists to make that easier. To help you not only show up, but show up in a way that feels true to who you are and sustainable for the long run.
What I Want Sorella to Stand For
At its core, Sorella is about:
Clarity over chaos
Strategy with soul
Creative partnership without ego
Practical solutions wrapped in thoughtful design
And building a business that supports your life, not the other way around
It’s about giving women the tools, language and structure to express their brilliance with confidence - without burning out, blending in, or playing small.
Looking Ahead
Sorella isn’t just a business for me. It’s a reflection of everything I’ve learned, everything I believe and the kind of impact I want to make. It’s where I get to bring my full self to the table - strategist, creative, mentor and mama.
If you’re building something beautiful and bold - and you want support that’s as intentional as you are - you’re in the right place. I’m so glad you’re here.
With love & clarity,
Kristy
